Myths and folklore around video optimisation

Copying and pasting text from one page to another or across multiple web platforms will be flagged as weak content. The biggest and most obvious "no-no" is the buying of links. You should never pay for a link. Ever. These are old "black hat" link building tactics that were common …

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Are you making these static pages errors?

You should use a meaningful status code to tell Googlebot if a page should not be crawled or indexed, like a 404 for a page that could not be found or a 401 code for pages behind a login. My website gets a link from spammy blog comment on www …

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How can I optimise branded links across a Website?

Its amazing to see how some companies will spend thousands of dollars on marketing their business and yet neglect to make their website optimized for mobile. If you're interested in this kind of link building, spend a little time in research; Your GP, or possibly a physiotherapist, will discuss the …

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Natural language processing using metrics

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won't take your rankings any higher. Fourteen percent of searches are followed by a …

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Can I use rankings to help index my site?

They want people to use their stuff, as long as the sites that are using the material provide attribution (clearly state where the material is from and who wrote it) and then provide a link back to the site of origin. Remember: Google wants to see that people are spending …

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Take the stress out of domain authority

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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Digital experiments: Channel testing and doorway page

A search engine targeting strategy can mean several things. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. A comprehensive range of treatments are available to treat eye conditions including cataract surgery as well as simply …

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Winning marketing strategies for keywords

However, it's highly sustainable. It's possible to use knowledge of search engines to negatively influence another's ranking. Using a short url makes your web addresses easier to remember. The More In Depth of SEO are actually quite simple, leading many entrepreneurs or webmasters to believe they can handle it completely …

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SEO copywriting is an indispensable skill

So, if the Content Marketing Institute includes a link to your content marketing resource, that'll be perceived better than if a random person with a low quality site links to it. It is important to remember though that organic link building does not happen overnight. You have to build a …

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I urge you to think about 301 redirects

In short, creating more high-quality pages for your website should help your website perform better in Google's search results. The reality is that having your keyword in your URL does help in many instances but is not essential. A adjustable standing desk helps to improve office wellness and productivity. Back …

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Dealing with Google negativity in relation to long tail search

Some sites exhibit all the great qualities I listed above, but have unbelievably strict standards when it comes to allowing guest posts or links. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one's Google My Business …

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The untapped goldmine of link bait

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines' automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Search engine optimization (SEO) is …

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Lessons I've learned from site submissions

There are a number of different qualitative factors involved, though we don't know exactly how comparatively important they are because Google is pretty secretive about its ranking algorithm. In a modern SEO world where the word 'content' is banded about on a daily basis by SEOs, there has been a …

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What are the merits of hits on today's web?

Google is far more capable of deciphering user intent and generating results that meet a user's needs, rather than relying on one-to-one keyword matching. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. The good old black …

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What are the merits of redirect chains on today's web?

Detailed briefs and style guides that clearly outline content objectives are mandatory, including clear instructions and information on how to implement SEO. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a …

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Make it sufficiently broad in terms of page impressions

Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. The same applies to the page links under each of those tabs. Would an inexpensive old …

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So how long should you run an A/B test for?

At the same time, when selling to a business organization, the marketing team knows that normally several individuals will be involved. On the other hand, title tags need to be captivating, and they should contain a keyword to inform the users what your page is all about. Why not get …

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Lessons I've learned from local search

Similarly, your anchor text and internal links are leading visitors to multiple different pages instead of one authoritative page on the subject. This is a simple step-it takes mere moments to set up-so there's no excuse not to have it for your site. A local park can be dramatically improved …

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The philosophy of sitemaps

This is understandable, as it is the foundation of their search business. Plug in all the keywords you came up with (and any subsequent keywords you find with the tools below), and it will tell you the average volume and competition rating for each; this will be vital in narrowing …

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Understanding the rationale behind SEO

A well-known fact is that with passing time, the trends tend to change in general as well as in SEO world. There was a short-lived period of time just after Google authorship launched that saw anybody who went to the trouble to establish authorship receive an author photo and byline …

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How to survive your first encounter with SEO campaigns

However, you'll never connect with them if their search results don't show anything related to your business! One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to …

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The reason everyone loves CTR

Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. Don't overwhelm people. Do you need a quote for SEO Expert ? Although Beverley as important as they used to be, reciprocal links do still matter with Google. Reciprocate with …

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Go long-tail and forget plugins

Beware of these Google penalties. Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Getting your organisation listed in a Free UK Business …

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