Understanding the rationale behind SEO

A well-known fact is that with passing time, the trends tend to change in general as well as in SEO world. There was a short-lived period of time just after Google authorship launched that saw anybody who went to the trouble to establish authorship receive an author photo and byline …

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How to survive your first encounter with SEO campaigns

However, you'll never connect with them if their search results don't show anything related to your business! One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to …

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The reason everyone loves CTR

Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. Don't overwhelm people. Do you need a quote for SEO Expert ? Although Beverley as important as they used to be, reciprocal links do still matter with Google. Reciprocate with …

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Go long-tail and forget plugins

Beware of these Google penalties. Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Getting your organisation listed in a Free UK Business …

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Small but important things to observe about quality

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Again, the focus these …

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Informative details on improving white hat SEO

If you repeat the same phrase or use the same link over and over again, Google will take notice and penalize you. Local businesses can't be fully evaluated on the basis of links. Only a business owner (or someone authorized by the business owner) can verify a business listing. I …

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Is the content ranking well for other keywords?

Second, you'll be spending less time developing your infrastructure, which makes you poised more for short-term gains than long-term sustainability, thus reducing the total eventual value of your SEO campaign. Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of …

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Winning marketing strategies for landing pages

Ultimately, in-house experts are costly for small-time operations. Keyword Tool.io - Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Today, this could still theoretically be beneficial, but to a much lesser degree; aside from that, it's actually the #1 …

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Accurately summarize the page including details of page rank

It stands the test of time and never goes out of date. Google will rank it - for a time. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one's Google My Business profile. For example, where would …

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Make it sufficiently broad in terms of doorway sites

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Google is looking to reward sites that offer a great experience on a phone. When was the last time you …

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Hire the Most Experienced People

Some controversies regarding copytesting remain. Alt tags are a text alternative to images when a browser can't properly render them. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It's often a really big and complex …

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Never underestimate the influence of plugins

Do you target the most popular (broad) keywords or do you target the niche (narrow) keywords? Most people have developed a sense for when they might get deceived online, especially during a financial transaction. The world of SEO as we once knew it has changed and will continue to change …

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What you should have asked your teachers about meta tags

Social media can drive new traffic through an improve search ranking, and help marketers collect customer intelligence through social listening systems. Advertising agencies offer an outside perspective not influenced by internal corporate politics and personal biases. But many applications that previously were remote to what we used to judge SEO …

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Bucket brigades based on Google algorithms

Links at the top of a page carry more weight than those further down. A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. A backup approach could be to set URLs with session IDs to noindex, but …

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Education is the best legacy when it comes to organic links

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the …

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Find the right Chinese keywords

SEO is Search Engine Optimization. Make sure you're not just writing for the sake of making a piece of content longer, but don't be afraid to write lengthy pieces if you feel it's going to be useful to somebody. It all starts with the quality of your own product or …

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How I improved my social media in one day

Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Write a description that would both inform and interest users if they saw your description …

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How does Duck Duck Go deal with nofollow links

Momentum means running programs with discipline and consistent growth month after month. The cloak-and-dagger element makes it a little more fun. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. For example, where would one find a …

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What effect does backlink indexing have?

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Simply making sure that …

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Write a 1000+ words article about text links

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Test first, then apply universally, and then you stopped running into problems. Search engine experiences are becoming increasingly personalized. That's why it's important for …

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